Google Will Soon Show You AI-Generated Ads

Advertisers can save money and perhaps make ads more clickable using ChatGPT-style tools to generate text and images. Meta is testing similar technology.

GOOGLE HAS SPENT the past few weeks promoting generative AI tools that can summarize search results for users, help them draft essays, and swap out overcast skies for sunshine in otherwise perfect family photos. Today it’s showing off what similar tools could do for its core business—selling ads.

New generative AI systems for advertising clients will compose text on the fly to play off what a person is searching for, and they'll whip up product images to save them time and money on design work. The features add to the swelling ranks of AI-based text and image generators that have been introduced to online services over the past few months, since the abilities of ChatGPT and its image counterpart DALL-E inspired global excitement about generative AI.

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