Andrea Andreoni - curriculum vitae

Digital expert with 12-year experience in Corporate and Business Communication, online reputation management, social media, marketing, digital pr and brand communications for listed companies. Core specialities include: Digital transformation.

Work Experience

Wolters Kluwer, Head of Digital Marketing

June 2022 - present

Responsible for the Group's digital marketing strategy (social media, SEO, SEM, paid advertising, budget) and Communition's strategy (external, internal). In charge of creation and communication of the events organized by the Company for the BU's unit.
Leading a team of 16. In charge of Group's content strategy for digital channels (owned media, social accounts, corporate and business website and online portals) and the development of new digital business projects.
In charge of Corporate Reputation, brand advocacy and employer branding online.
Lead Communications, PR and Media Relations working closely with CEO, top management, and business unit teams. Develop and execute strategic communication plans with high level of complexity. Develop communications strategies to facilitate brand and corporate awareness among key stakeholders.

Prysmian Group, Head of Corporate Communications

April 2020 - June 2022

Head of the external communications strategy, Global Communication Unit.

• Development of the content strategy, communication and marketing initiatives for stakeholders and B2B on offline and online media, social media and website
• Media relations
• Paid content strategist
• Strategic consulting of CEO and top management on media and digital platforms
• I support Prysmian Group's innovation, digitization and sustainability (external relations level).
• Lead stretegy and head of the CRM platform in the marketing area
• I develop the content strategy of Insight magazine

Eni, Change Management & Digital Promotion Initiatives - Digital Transformation Unit

August 2019 - April 2020

Lead digital transformation and change management strategy. Ensure development, positioning, growth and management of digital products and services for the whole group, Lead digital transformation awareness

Eni, Global Social Media Management, Digital PR, Digital Marketing, External Communication

May 2016 - August 2019

I work in the Social Media Management, Digital PR (External Communication Department) team. I dealt with the strategic design of digital PR plans for Eni, in the Corporate than in the Business activities. The communication activities of online media and the planning of contents (including multimedia) on external platforms (social media and blogs) are an integrated part of my duties. I coordinate the digital PR of the company, defining communication objectives, I also deal with the analysis of online conversations. Main project: communication strategy in United Arab Emirates, launch of HPC communication business programme

Eni, Web Media Relations, Social media management and Reputation Monitoring

Apr 2015 - May 2016

As part of Eni media team, my work is directed to the company online communication, with the aim of enhancing oil and gas, finance, sustainability,  innovation and R&M issues. I also deal with web reputation monitoring and analysis and digital PR activities.

Eni, Press Officer at International Press Office

Jun 2011 - Apr 2015

I work as a specialist in the online media relations team, dealing with business issues, ict, sustainability, culture and R&D. I also deal with the online and social monitoring of the company reputation, the strategic management of the twitter @eni_PR account and the contents of the blogstoriedienergie.com

Catholic University of Milan, Professor Master Media Relations - Almed

Jan 2016 - Sep 2021

Training activities for master on the subject of Digital PR, social media and crisis communication

Intesa Sanpaolo, Archivist and communications

Oct 2008 - Sept 2010

Archivist at the Historical Archive of Banca Intesa Sanpaolo. I have analyzed, studied and written papers on economic, industrial and banking history issues. Managed and completed inventories, works of care and enhancement, and communication of the historical-cultural heritage of Intesa Sanpaolo

Education

- Talent Garden, Master in Digital Transformation - 2018

- Iulm, Masterclass in corporate reputation management - 2017

- Catholic University of Milan, Master's degree in Media Relation - 2012

- Ispi, Master's degree in Microfinance - 2010

- University of Milan, Specialistic degree in Historical Sciences - 2009

Skills 

• Chage management
• Digital Transformation
• Digital Marketing
• Media Relation (online and offline)
• Social media
• Big Data Analysis
• Digital Strategy
• Project Management
• Crisis Communication
• Web analytics
• Content creation
• Energy sector
• Telecom sector
• Oil & Gas Business
• Sustainability
• Finance