How GDPR Is Failing

The world-leading data law changed how companies work. But four years on, there’s a lag on cleaning up Big Tech.

ONE THOUSAND FOUR hundred and fifty-nine days have passed since data rights nonprofit NOYB fired off its first complaints under Europe’s flagship data regulation, GDPR. The complaints allege Google, WhatsApp, Facebook, and Instagram forced people into giving up their data without obtaining proper consent, says Romain Robert, a program director at the nonprofit. The complaints landed on May 25, 2018, the day GDPR came into force and bolstered the privacy rights of 740 million Europeans. Four years later, NOYB is still waiting for final decisions to be made. And it’s not the only one.

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